Services

A solid strategy requires concrete knowledge. No news there.

SBC is committed to building marketing intelligence that leads to a deep understanding of your channels and your customers. We mine your existing resources, looking for ways to make every dollar work harder. We uncover unique insights into your channels. Then we align marketing, sales, distributors and resellers, so they’re all working toward the same goal.

It’s all geared toward mapping out your selling environment to identify the critical performance choke points – conflicts, opportunities and influences that can affect your success. Finding the pitfalls, then finding ways around ‘em.

Beyond a logo or tag line, we bring you a new brand system.

A brand system is a way to build synergy and presence across markets and product lines; a way to help customers understand and connect with your brand. And it must include the tools to help everyone involved communicate the brand effectively.

The whole process starts with a conversation. That’s not so scary, is it? We talk to you, your customers and your sales people, digging deep into your company and your industry.

From these learnings, we precisely define what obstacles are keeping your messages from being heard. We see where the real opportunities lie. And we uncover leverage points inside and outside your current selling process that can break down resistance, open doors and grease the skids of success.

E-business strategies for e-normous success.

As a leader in interactive marketing, we incorporate the most practical and profitable e-business strategies for your business, deftly applying web-based technologies to solve your unique business and communications challenges.

We help your establish a more one-to-one relationship with your customers in the online space – connecting individual users of your product or service, and turning them into a community of passionate supporters of your brand.

Not to worry, we’re here for you.

From building awareness within your target market, to helping you generate leads for qualified prospects, to closing the sale and maintaining the relationship afterward, we’ve got your back.

Sales Productivity

We will develop custom-tailored, results-oriented tools that power your selling program and build velocity through your channels.

Lead Management

With our help, you’ll get bottom line, quantifiable business impact, including increased lead generation and sales.

Change Management

Change is good. But change is hard. And sometimes, hard to accept. Not to worry. We won’t just develop your program and leave it on your doorstep. We’ll help you effectively communicate the changes internally. We stick around for a little “change management,” to ensure total understanding of the program by all employees. After all, people can only fully support what they fully understand.